CENTENNIAL, Colo. — Small businesses often struggle with understanding how their online marketing efforts perform, but Elementive has been working to make things easier. In recent months, Elementive digital analytics and measurement experts have been tuning and adding to the suite of services detailed at with an eye toward better serving the needs of small-business clients. Leveraging decades of experience in the digital marketing industry, Elementive works with businesses of all sizes to make data and derived insights more accessible and transparent.
At a pair of upcoming workshops in Vancouver and Austin, Matthew Edgar from Elementive will be walking information architects and user experience professionals through the process of getting started with web analytics and data-driven marketing. Those interested can now sign up online for the March 23 IA Summit 2017 session in Vancouver, British Columbia, or the April 4 Designing for Digital workshop in Austin, Texas.
“Where larger companies today often make the collection and analysis of marketing data a top priority, many small businesses have a hard time even getting started,” said Elementive Web Consultant Matthew Edgar, “We’ve recently been putting a lot of work into making it easier for any small business to make the most of what web marketing analytics can offer. Toward that end, we’ve refined many of our services and added some new ones, and we’ve working on some other promising projects, as well. We truly believe in the power of education, and I hope that plenty of designers and UX professionals will benefit from my upcoming workshops at IA Summit 2017 and Designing for Digital.”
Nearly two-thirds of today’s marketing executives “strongly agree” that data-driven approaches are critical to success in the field, according to a 2015 Forbes report. At the same time, a recent Teradata Global Data-Driven Marketing Survey revealed that nearly nine in ten marketers consider their organization’s marketing data the one asset whose potential value is furthest from being realized.
With a focus on helping each client better understand and utilize marketing data and analytics, Elementive leverages decades of collective industry experience to develop actionable insights and innovative solutions. In recent months, the company has focused on making its comprehensive range of services even more accessible and helpful for businesses on the smaller end of the scale. From basic website and AdWords audits to in-depth analysis of traffic, search engine optimization, and the competition, small businesses can now count on even more rewarding results.
Small business owners and others can find out how recent updates to the Elementive menu of services will benefit them by scheduling a free strategy session using the contact details at
With a full range of marketing analysis services that contribute to better understanding, Elementive takes the mystery out of data and helps clients identify the biggest opportunities and most productive ways to invest.