Increasing the conversion rates – Two psychological web design approaches to connect with customers!

Business is all about making the first impression!

You need to awe visitor; literally making him fall for your business at the first sight if you were to increase business conversion rates.

The question is, how to make the lasting impression?

Website design for sure!

The first impression is all about inspiring the visitor with a clean, engaging and balanced web design. Every little detail matters; including choice of tabs, colors, layout, and all other elements.

Keeping up with the customer’s psychology is the key here. You got to tap into the customers’ brain and check all elements you find there to create the most majestic and persuasive design; compelling customers’ to take action on the website.

By fusing the psychological and behavioral sciences, you can actually come up with a viable website design that actually compels visitors to buy your product or service.

Understanding the customers’ Psychology

The fundamental aim of consumers’ psychology is to tap into the brain of an individual to be able to actually understand his method of evaluating things.

Researches and studies conducted over the years have proved the importance of internal factors, including subjective perceptions beyond the obvious quality and value of product/service in making a transaction.

Customers don’t need much reason to switch websites and they can do that for the tiniest of things they don’t feel for. There are few lucky businesses to whom customers might return, generally, they will simply forget about the experience altogether. Interestingly, businesses invest a lot to re-engage switched visitors and make them complete what they have started.

Here’re some ways to engage customers at a psychological level:

  1. The primary Effect

The primary effect is our brain function that operates when we have multiple choices in front of us. It is this function that let our brain memorize initially seen objects far better than the later objects.

Now, you can use the primary effect to create a lasting impression on the visitor. Yes, we are talking about the first impression on your landing page. This is because of the primary effect of the human brain that businesses invest time and energies to design and décor the landing page artfully. You need to list down the best tabs, offer most valuable products, design the most exquisite banners and flyers for the landing page to make an instant impact on the visitor and leave the rest to the natural functioning of the brain to make customers fall for them instantly or at a later stage.

  1. Real Life design for Real Life Humans

Before you embark upon any website design task, make sure you keep the human touch intact. Many time businesses forget to remember this important aspect, which can cost dearly. More importantly, businesses in Auckland need to design websites keeping in view their target market.

Think, at what level does your product or service will benefit the potential customer?

How can you make it appealing to the target audience?

You don’t design the site for your liking; rather you need to design it in accordance with the liking and disliking of your target audience. Incorporate real-life experiences into your design that relates to target market at a deeper level than mere aesthetics. Many times, it isn’t the most beautiful or highest quality product customers fall for, rather how much they can relate to the product or service in real life experience.

Summing Up:

The ultimate target of businesses should be to connect with the customers’ at the psychological depths. Digital marketing campaigns around the world are designed to deliver subtle psychological messages at the deep psychological levels to customers. Once you got to the psychological level, you can be sure of getting higher conversion rates for your business website.