Landing page optimization isn’t something you can do overnight, and that’s the reason most experts and website owners get frustrated and give up. If you need a lead-generating landing page, focus on collecting relevant data about your target customers, analyze it, and get to know your audience better.
Learning how to create a landing page in WordPress is essential, but creating a page based on what you know about your customers can drive conversions. Besides, converting that data into well-thought-out decisions regarding your marketing funnel can result in more leads and sales. Here are landing page optimization best practices and tips you should know.
Optimize your landing page design
A page’s design determines how visually appealing your website is. This sounds obvious, but most e-commerce sites and other websites neglect important elements when creating their landing pages. Here are tips to help you optimize your site’s landing page design.
1. Harmonize the page colors
Most sites opt for a color palette with numerous colors for no reason. This makes different elements of their page design appear poorly highlighted as the colors lack hierarchy. By standardizing your theme’s color palette, you can successfully highlight crucial elements such as contact forms, add-to-cart buttons, and call to actions.
2. Redefine your landing page headlines
A landing page’s headline plays an integral role in its success. Focus on ensuring that it clearly states what you do and what you offer clearly and in a more compelling voice.
Don’t rush when creating your headline. If you aren’t a great copywriter, consider hiring an expert. Remember, your visitors will see the headline first, and having an excellent one is an effective way of grabbing their attention and keeping them interested in the rest of your copy.
3. Make browsing easier
A complex landing page with numerous buttons and outbound links can decrease the flow of your page visitors. Focus on making sure that the page is simple and its design complements your specific message. Avoid overloading it with information, links, and images that risk complicating the landing page and making unappealing to visitors.
4. Use relevant videos and images
According to a post published on Kissmetrics, using relevant videos for your products can boost the chances of these products being added to carts by about 65% to 80%. Failure to use images or videos means you will miss such a great opportunity.
By adding visual elements to your landing page, your visitors can easily visualize themselves using your services and products. That establishes trust in your brand and can drive conversions.
5. Refine your mobile user experience
It’s well-known that Google and other search engines penalize non-responsive sites. Therefore, it’s recommended to make sure that your content displays perfectly on all devices including desktops and mobile devices.
6. Use lists and play on symmetry
Human brain favors symmetry and associates it with the normal functioning of things and straightness. Make sure that your landing page structure is pleasant to browse by playing on symmetry, contrasts, and perfect choice of colors.