Merits of Web Marketing digital marketing is a way of marketing services and goods using technologies digitally, mainly the internet is being used in digital marketing. This can also include mobile phones, advertising displays and other media of digital. Online marketing became more in use in the early 2000s to date. on the whole online marketing is still a field that grows, and more human is venturing into it Online marketing growth is estimated at 3.5 trillion online advertisements served annually with digital media spend at 42% growth in 2010. There are a number of forms brands can use web marketing to profit their promotion efforts. in the web marketing use in the digital era not only allow for products to advertise their goods and services but also allows for supportive online consumer 24/7 services to make the customer feel supported and valued. Using of social media for example Facebook and Instagram, interaction allows different brands to receive both encouraging and off-putting feedback from their customers as well as shaping what media platforms work well for them and has grown to be an increased advantage for businesses and brands. It is now widespread for customers to post feedback online through social media sources, websites and blogs feedback on their know-how with a brand or product. It has turn out to be more and more popular for businesses to exploit and encourage these conversations through their social media channels to have direct contact with the purchaser and manage the feedback they get appropriately. Understanding brands has been viewed as to work with more efficiency in countries that are more in uncertainty avoidance; selling goods and services on social media works perfectly well products have to be more careful not to depend on the use of the traditional ways of selling their goods and services, as well to solely rely on it as it might have consequences on their image. Products that represent themselves in an anthropomorphize way are possible to succeed in circumstances where a brand is promoting to this demographic. Since social media like Twitter, Instagram, and WhatsApp use can improve the facts of the brand and thus reduce the uncertainty, it is likely that human beings with high uncertainty evasion, such as the French, will particularly be grateful for the high interaction in the social media with an anthropomorphized product. also digital ways give ease to the brands and their buyers the interaction ways and trade their motives practically. The web marketing brings about reductions of the cost mainly during the adverts processes since in the web platform less money will be used compared to the other old way of marketing the services and goods.