It isn’t enough anymore to just come up with a unique app idea, no matter what goals you would wish to achieve with it. The app development market is just too competitive and this is the reason it’s gradually getting harder to do something that will let you stand out in the crowd. If you consider both your budget and time, then the investment is definitely large. When you move into the stage of mobile app development totally unprepared, this can lead to frustrating and brand-damaging mistakes.
Nevertheless, if you invest your time in building these blocks together, you’ll make the development process easier and you will tend to get more competitive advantage. Let’s get started with the steps.
Step #1: Do a deep research on the market
The foremost thing that you should do when you move forward is do a complete research on the market. You’ll have to know the present market offering and utilize your knowledge to assess the gap that your app will fill and the complete solution that your app will provide. With complete market research, you can discover who your competitors are, what their strategy is, what their strengths and weaknesses are, what their customers are saying in their reviews and what their USP is. With these definite answers, you’ll tend to avoid the mistakes of the competitors.
Step #2: Deduce your target audience and measure your elevator pitch
Being the app developer, you must be eager to articulate the specific purpose of the app. Will you be able to mention its difference from its website and give few reasons why customers should install the app? You have to then boil down all your ideas into just 1-2 sentences as this is one of the key steps. This is the best time to define the key functionality of the app, why people would wish to use it, the business goals that you can achieve and what the audience craves for.
Step #3: Choose the type of app you wish to design
Next, there are few technical decisions that you have to make and choosing between hybrid, native and web app is one of the most crucial ones. This is the reason why it is important to leverage the market research and the core functionality and purpose which you have already defined. So, you have to deduce the differences and then make an informed decision.
Step #4: Plan on optimization of your app store
Among all the steps that you’ve taken so far, your marketing strategy and your unique purpose will affect the optimization strategy of your app store. You should respect the requirements and practices of both app stores and utilize this as the best opportunity for your app to shine with its definite purposes and features.
Therefore, before you enter the world of app development, make sure you’ve gone through all the above mentioned steps so that you can set a strong foot in this highly competitive industry.