There is a cesspool of Web Designing companies on the internet. Instead of scraping the bottom of the barrel, if you properly vet the company for its web designing skills you will end up with an agency that will be able to satisfy your website needs. Here is some stuff you should keep in mind before sealing the deal with a web design agency.
Ask them about how they plan to implement usability
The big differentiator between novice and experts is derived from this question. Novice designers will probably side-line the bigger picture in favor of satisfying your needs. However, the real clincher will come when someone takes the end user into account. That is who you should prefer.
Ask for sites from their portfolio similar to yours
This is actually quite self-explanatory. If the company has prior experience in catering to the needs of a site similar to yours, only then can they provide you with a service that you may deem satisfactory?
However, you don’t need to reject all companies who don’t have such experience. If they are not experienced, are they honest about it? Are they earnest in their efforts to design websites? What about their team?
Ask to arrange a one-on-one with their team?
Without directly implying, you will get an answer to the question of whether the company is a bunch of outsourced freelancers or an in-house team.
The chances of the company being a reliable one are fifty-fifty in the former case. You could be lucky if they turn out to be well-oiled machinery. But do you want to press your luck when the stakes are so high?
A third possibility is that the company could be a one-man army comprising of a single person doing everything on the job – from the analysis, site design, programming and maintaining the server – everything! That could also be a problem.
Ask about the website designing company’s take on running changes.
All websites need to be updated from time to time. Companies charge either based on time for these changes, and the professional ones prefer to provide you with a tool or program to manage the change in content (images, contacts, videos, articles, and whatnot) over time by yourself.
Ask if there is going to be a monetary expense on some changes, if yes what are those and how much?
Be specific when you ask about features that you would like the said tool to incorporate. Stuff like creating page design, form submissions, and encryption.
Website designing is a hectic task which requires oodles of expertise and investment. Make sure you choose the best.
Ask about the results
This question has no right answer. Even the best designer in the world cannot offer you a 100 % guarantee of success. But you can judge a company on the basis of the answer provided here. Are they talking in terms that make sense? Are achievable? Click rate conversion, traffic, server maintenance, and all the technical jargon should be covered but not exaggerated.