How your local SEO agency works?

Nowadays, there are a lot of SEO companies that are great at optimizing your website. They usually use the same applications and techniques, just not in the same way. It is much harder to rank because of search engines complexity, and also it is harder to figure out the best way to rank when you are working with the artificial intelligent algorithm.

Regarding this, there are still ways to improve ranking drastically. You will notice a bunch of same tactics on the internet, but to stand out you need to do something differently. Augusta, GA SEO has great agencies with the techniques you can look up to.

The goal

Each agency has a goal of ranking you the best they can. Some people think that can be done quickly, but actually, it takes months even longer. To get something organically you need to wait, but you can see the progress, which is important. It can be done quicker if something goes viral but that usually doesn’t last long.

They use many applications, sometimes made by the agency which takes all the information you need to make the necessary changes to your website. You can also check their ranking, so you can have a clue how good the agency is.

Covering subtopics

The first thing that most companies don’t talk about is to get more traffic from your existing pages by covering subtopics that Google wants to see. If you look at some number 1 page on Google, you need to know that it also ranks for 1000 more words on Google just the rank is significantly lower. To figure out these words and boost them you need to do a content gap analysis.

Let’s assume that you run SEO for bodybuilding.com, a way you can do it is to go to Ahrefs site explorer and paste in the URL of your page on “how to gain weight”. In the top section, you will notice a number which represents organic keywords. Then go to the best site for the selected keyword. In the content gap, you can compare the best site and yours, and all the keywords you aren’t using will show up. You can implement them on your page and get better results. There are a lot of sites and applications like these where you can compare with the best and use their knowledge, and maybe improve it later.

Image links and broken link building

Another great tip is to convert images into links back to your page. Creating quality graphics is hard and expensive, so a lot of people steal them. If you created an infographic, image graphs with data, or taken some cool photos, then you probably want credit for those. You can get credit using Google Chrome. Just right click on the image then click on “search Google for images”. You will see that that image appears on a bunch of different sites. You should go to these sites and make sure that they have linked back to you. If they don’t, you can just take the image down.

Don’t underestimate the effectiveness of broken link building. Broken link building is one of the easiest link building tactics that anyone can do. You find pages that are broken and have backlinks pointing to it, you recreate that page, then recreate that page then you reach out to the websites that are linking to the broken page and ask them for a link.

Get more information here: https://ahrefs.com/blog/broken-link-building/

Stats and studies

What many agencies don’t talk about is including case studies and stats in your articles. Stats build trust and links. If you search for the percent sign when looking at high ranking websites that do SEO, you will notice how many backlinks they have. You can use your own surveys with an email subscription, social media followers, or whoever would fit the profile. Also, you can gather boring data and make it interesting. You can do this by turning it into an infographic, a video or a map.

Big keywords

Just because a keyword has a high search volume, it doesn’t mean it is one that you should target. If you look at the keyword metrics for the search query, “Google Analytics” in an explorer, you will see that there are around 1.5 million searches per month. The thing is that the vast majority of people searching for this probably want to login to Google Analytics. So, even if your page ranked in the number two position you probably wouldn’t get very many clicks because you can’t serve the searcher’s intent.

If you search for “how to use Google Analytics”, then the search intent becomes clear. People likely want a guide or tutorial on how to navigate their way around Google Analytics and extract actionable insights.

Modifier keywords

Modifier keywords are add-ons to a base keyword. For example best, top buy, the current year. If someone who is searching for “keyword research tools”, they might also look for “best keyword research tools”, or even “best keyword research tools 2018”. Modifiers can help you rank for more keywords. Read more on this link.

Competition

Agencies are also monitoring their competitor links. When someone links to your competitors content, you need to ask yourself, why did they link to them and not me? And the answer is almost always because that they don’t know your resource even exists. Even if you email them right now and you tell them about your resource, it is probably too late because timing is a critical component in successful outreach.

You can solve this by monitoring new backlinks for one of your competitor’s page then reach out to the site owner or author as soon as possible.

Small keywords

Something that is widely accepted in the SEO community is that quality backlinks help you rank high on Google. That should mean that if a page has no backlinks, but gets a ton of organic search visitors, then that page must rank for some low competition keywords. You can search for these sites in any site explorer and get your links to these pages.